City Profile
Hilo, Hawaii
USA · Comprehensive city data and intelligence
Hilo, the county seat of Hawaiʻi County, is the largest settlement on the Big Island of Hawaii. Nestled on the island's eastern, windward side, it is renowned for its lush rainforests and frequent tropical showers, which contribute to its vibrant green landscape year-round. Hilo offers a unique blend of natural beauty, cultural richness, and a relaxed, small-town atmosphere, making it an attractive destination for those seeking a slower pace of life amidst stunning scenery. The city serves as a hub for education, healthcare, and commerce for the eastern side of the island, with institutions like the University of Hawaiʻi at Hilo contributing to its dynamic community. Hilo's history is deeply rooted in its past as a thriving sugar plantation town, which brought diverse populations from Asia, shaping its multicultural character. Today, it continues to evolve, balancing its historical charm with modern developments and a growing emphasis on sustainability and local industries.
Hawaii is characterized by its unique island geography, diverse cultural heritage, and a pervasive "Aloha Spirit" emphasizing love, compassion, and community. The economy is heavily reliant on tourism, which is the largest industry, contributing significantly to the state's gross product. Other major industries include military defense, diversified agriculture, and emerging sectors like healthcare, technology, and renewable energy. Living in Hawaii is notably expensive, with a cost of living index nearly double the national average, primarily driven by high housing, utility, and grocery costs due to its isolated location and dependence on imports. The climate is tropical with year-round warm temperatures, consistent trade winds, and distinct wet and dry seasons, though local variations can range from humid tropical to alpine. The lifestyle is generally laid-back and deeply connected to outdoor activities and nature, with residents enjoying a high life expectancy.
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Cost of Living
The cost of living in Hilo, Hawaii, is notably higher than the national average, primarily driven by elevated housing, utility, and grocery expenses. Overall, Hilo's cost of living is approximately 46% higher than the national average. Housing costs are a significant factor, with both rental prices and home purchase prices exceeding national benchmarks. Utilities, in particular, are substantially more expensive, being about 106.8% to 118% higher than the national average, largely due to Hawaii's reliance on imported fuel for electricity generation. Grocery prices also contribute to the high cost of living, with overall grocery costs in Hilo being around 48.8% to 49% higher than the national average, as most goods must be shipped to the island. Despite these high costs, Hilo's fertile agricultural region allows for more accessible and competitively priced local produce, which can help residents manage food expenses.
Income
Salary Insights
Hilo's economy is diverse, with key sectors including educational services, healthcare and social assistance, and retail trade. In 2024, employment in Hilo saw a growth rate of 4.88%. The University of Hawaiʻi at Hilo is a significant employer and contributes to the city's educational services sector. The healthcare industry is a strong and growing sector, with Hilo Benioff Medical Center being a major employer and the healthcare and social assistance sector projected for significant statewide growth of 11.2% between 2024 and 2034. Tourism and hospitality also play a crucial role, with the Merrie Monarch Festival injecting millions into the local economy annually. While the labor market has faced challenges like shortages, particularly in restaurants and retail, there's an increasing trend of micro-business startups and online businesses, indicating a growing entrepreneurial spirit. Statewide, Hawaii's economic growth rate is projected to remain steady at around 2.0% through 2027, driven by construction, real estate, and the continued recovery of tourism.
The average salary in Hilo is $41,708 per year. You would need approximately $98,000 to live comfortably.
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Mobility
Transport
Getting around Hilo primarily relies on personal vehicles, as the city is largely car-dependent. Hilo has an average Walk Score of 23, indicating that most errands require a car. Public transportation options are minimal and often unreliable, especially in rural areas, leading to long wait times and inconsistent service. The average commute time for residents in Hilo is around 27.4 minutes. While the Big Island lacks extensive freeway systems found on other islands, traffic congestion can still occur during peak hours, particularly on the limited major roadways. Gas prices are also higher than the national average, with regular unleaded averaging around $5.19 per gallon as of 2026. For those without a car, managing daily commutes or scheduled appointments can be challenging, highlighting the necessity of personal transportation in Hilo.
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